Riverbend Malt House Announces “Stay True/Stay Weird” Collaboration
Proceeds to benefit New Belgium’s Bar and Restaurant Relief Fund
Asheville, NC – June 2nd, 2020. Riverbend Malt House today announced the release of the newly created “Stay True/Stay Weird” collaboration IPA. The beer will be available on June 6th and can be purchased onsite in 16-ounce 4-pack formats from any of the participating breweries, including Archetype Brewing Company, Bhramari Brewing Company, DSSOLVR Brewing Company, New Belgium Brewing Company, Twin Leaf Brewing Company, and White Labs Tap and Kitchen.
Proceeds from the sales of “Stay True / Stay Weird” will be donated to the New Belgium Bar and Restaurant Relief Fund. The fund benefits individuals and families in the food and beverage industry needing financial assistance due to the COVID-19 economic disruption.
Noting the success of the earlier “Stay Home/Stay Asheville” collaboration, which sold out in one day and contributed over $12,000 to the New Belgium relief fund, Riverbend’s Co- Founder Brent Manning built local support for a second relief collaboration. “We know that there is real economic hardship in our industry and in our community right now,” reflected Manning. “All of the folks participating in this collaboration believe that an essential part of being ‘local’ means helping out our neighbors and colleagues during tough times.”
“The outpouring of support for Stay Home/Stay Asheville was really energizing and we are excited to roll out the second round of this collaboration,” commented Steven Anan, Head Brewer and Co- owner of Archetype Brewing Company.