Looking Back On 2022: The Return to Conviviality in the Craft Beer Industry
Conviviality – (noun) the quality of being friendly and lively; friendliness.
For good reason, face-to-face sales calls during the pandemic looked a lot different. Masks and social distancing made it tough to connect with customers sans curated tastings that had become the hallmark of our industry. Once we arrived on the other side of Omicron in early 2022, things began to ease up a bit– allowing a more comfortable vibe to return to our day to day routine.
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